User experience is created with a mix of strategy, technology, visual identity, and content. To deliver the outstanding results all available resources, like marketing, merchandising and technology must work synergetic. While the whole idea may sound a little bit intimidating, approaching the shopping experience in a holistic tone is the only way to delight customers.
It all starts with an internal framework built on the right organizational infrastructure and the technology vital to drive it. The way a business develops and evaluates this process can mean all the difference between “yay” and “nay”. So how can we ensure an appreciable shopping experience? Simply by becoming more agile.
The Agile approach was created in order to help cross-functional teams get their job done faster and at higher success rate. The ideology itself can be traced back to the lean manufacturing designed in the 1950s with a purpose of boosting productivity and lowering costs. In software development agile approach was adapted to let the teams work in parallel and quickly deliver effective results depending upon the sum of each team’s contribution. The project benefits from the velocity and ability to operate flexibly in every situation. These are the key ingredients for guaranteed growth. So how can we ensure an appreciable shopping experience? Simply by becoming more agile.
A common goal
Every team member should be able to wear multiple hats. By having these so-called hybrid roles the hierarchy is flatter and communication accelerated. As a result, it takes less power to get ideas off the ground. Despite this, collaboration without appropriate metrics is meaningless. Key-metrics should combine the functional and cross-functional factors as well as define the individual responsibilities.
Nearly everyone in eCommerce has more work to do than resources to do it in the right manner. To extend capacity, it’s important not only to have and Agile mindset but also to have the right tools seamlessly integrated into the workflow. With the right instruments, it’s more effective to push fresh content regularly, make data-driven decisions and move quicker from the idea to execution.
To sum up, if you still rely on single data, believe in monolithic teams, strict process and silo approach, congratulations – you’re on the fastest route to make your eCommerce fail. But if you’re willing to change, let’s connect. We’ll equip you with the right tools and technologies as well as with proven process to erase the second option from the idiom “hit” or “miss”.
Want to know more about our process? Check out our “Approach” section!