When managing your online store, one of the biggest challenges you will run into is updating your product information. Historically, merchants have kept this information in Excel spreadsheets, CSV files or stored within their ERP. This is problematic. eCommerce isn’t like brick and mortar; changes must be made quickly. As soon as something about a product is changed, or a new feature or product is added, you want it to be for sale in your online store as quickly as possible. Time lost is money lost, after all.
What’s wrong with Excel?
Nothing. Absolutely nothing. It’s perfect for a lot of tasks. Unfortunately, managing product information isn’t one of them. That’s because eCommerce is almost always a team effort, and it’s hard to coordinate teams when everyone is working on their own spreadsheet. Files can get confused because there’s no versioning. Excel and/or CSV files can get corrupted when copied and sent over and over again, and even if this doesn’t happen, with Excel your product and marketing teams lack a unified data source, a single version of the truth.
Okay, so we’ll use the ERP
All of the most popular ERP’s use databases. Databases are great for storing and retrieving structured information, but not great for flexibility. Even the hierarchies are difficult to change and often require the help of a programmer or developer. To get around this, most companies do the logical thing; they export the data into Excel spreadsheets. Problem solved – NOT! This simply starts the spreadsheet dilemma all over again.
If only there was a better way
Fortunately, there is. It’s called Product Information Management, or PIM, software. With PIM, you can easily push all of your product information into a single, accessible database. From there, you can make all of the additions, deletions, and modifications to your product information, and easily render the enriched information on your eCommerce site.
Adeo Web and Akeneo
At Adeo Web, we know the importance of having a Product Information Management solution, and we know that a good PIM must include the following:
- Ability to export from all of your data stores into the PIM database, including directly from your ERP
- Access to the data from your omni-channel, including your mobile app
- Easy to use graphical interface for all functions
- Ability to enrich your product information whenever necessary
- Access control and security
- Open source code base and a vibrant development community
- Great customer support
That’s why Adeo Web has partnered with Akeneo, one of the fastest growing PIM solutions on the market. Whether it’s text, images or videos, Akeneo makes it easy to manage and enrich your product information. And, since Akeneo acts as your single source of the truth with regard to product information, there’s none of the confusion or lack of data integrity that’s a common byproduct of reliance on spreadsheets.
The Take-home message
When you work with Adeo Web, you not only get the unsurpassed Magento expertise and experience you expect from your Adeo Web team, you also get access to great partner solutions like Akeneo. As your eCommerce store is built, or as your present store expands and grows, you’re likely to face a few make or break situations. With Adeo Web and its network of trusted partners like Akeneo on your side, it’s fair to say that the break part of the equation will be nowhere in site.