E-commerce expo & conference LOAD 2017 organized by logistics company Bring, gathered online retailers and solution providers in Norway on September 21st. For 11 years this has been the only and simultaneously the biggest eCommerce expo in Norway. With a huge focus on eCommerce and especially on Magento, it was the biggest and the best place for Adeo Web to meet new partners and expand our knowledge about the Norwegian eCommerce market.
Expo zone at LOAD 2017 was full of well-known solution providers such as PayPal, Klarna, Geta, PayEx, Swedbank, Masterpass as well as other eCommerce representatives including Adeo Web.
Omnichannel is the key to success
We met lots of online retailers who were mostly interested in Magento 2, since Magento is the most popular eCommerce platform in Norway. But the main topic that was discussed with participants was omnichannel. Omnichannel is the answer to optimize and expand online businesses.
The importance of omnichannel highly depends on the logistics partner. With a high priority of fast shipping, logistic partners are taking the leadership role for implementing excellent customer sėrvice.
From the representatives of Bring, a logistics company, we found out lots of facts about eCommerce in Norway. They shared that the expectations of buyers in Norway are increasing every year. As an example, people purchase items online during lunch and they want to receive them by the end of that day. We asked, what if people live in Nordcup – the most remote city from Oslo, which takes 3-4 days to travel to, and we want to get a purchased item during 1 day period? Bring representatives told us that it is possible and that shipping is not a problem nowadays.
Norway’s eCommerce market is rapidly expanding as more and more people are buying online. The market here is divided into two parts: 40% local and 60% global.
Global import takes up 60% of the eCommerce market in Norway. This means that foreign countries are the majority of retailers and producers of online stores. During LOAD 2017 we met lots of foreigners operating businesses in Norway. This shows that Norway’s eCommerce market is way more multicultural than we ever thought it was.
Relations with foreign countries remain at the best level when we understand different cultures and different ways of communicating. CEO of Adeo Web Paulius Nagys gave a speech at LOAD 2017 about ‘The importance of cultural differences in international business’ based on the book “When cultures collide” by Richard D. Lewis.
Cooperation without borders
The fun fact about our trip to LOAD 2017 is that we arrived early in the morning and after spending a whole day in Oslo, and with only 1 flight we came back to Lithuania. We spent only one day in Oslo, and next day we were sitting at the office and drinking morning coffee with our colleagues.
Nowadays cooperation with foreign companies is as easy and simple as cooperation with local ones. Remote relationships become normal and all the boundaries disappear making international business easier like never before.