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UX/UI and CRO

When building a successful e-commerce business, proper user experience (UX/UI) and conversion rate optimization (CRO) are essential elements that have a direct impact on your website's performance and sales growth.

Solutions in these areas can not only help attract more visitors but also increase their loyalty and conversion rates.

Here are a few reasons why UX/UI and CRO services are essential for your business:

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Improved user experience:
A clear and convenient website design and navigation allow users to easily find what they are looking for. A well-developed UX/UI structure enhances the browsing experience, increasing user engagement and satisfaction.
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Mobile optimization
As more and more users shop via mobile devices, it is crucial that your website is optimized for this segment.
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Higher conversion rates:
Our optimization solutions are focused on driving sales. Effectively designed user journeys and strategically created calls-to-action (CTAs) ensure that visitors become buyers.
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Data-driven decision-making:
Our CRO and UX/UI analyses are based on precise and detailed user behavior, audience, and sales funnel analytics. All of the solutions we propose are grounded in real data, allowing us to offer effective optimization solutions.
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Customer satisfaction and loyalty
An excellent user experience is directly related to customer satisfaction. When your website operates smoothly and clearly, users are more likely to return and become loyal customers.
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Competitive advantage in the market:
The better your website performs, the easier it is to stand out from competitors. A well-optimized site not only increases your visibility but also provides a long-term competitive advantage.
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Identifying and solving technical problems:
Our solutions are designed to align with your brand's vision, offering a fully customizable online store that strengthens your brand identity.
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When should you conduct a CRO/UX audit?

Launching a new website or product:

When launching new websites or products, it is important to ensure that the entire user journey is smooth and intuitive. Our audit will help avoid errors and implement the best UX/UI solutions from the start.

Making significant website changes:

If you are planning to update the website or change key elements, an audit will help assess how these changes will affect users.

Decreased conversion rates:

If you notice that website traffic remains stable but sales are declining, this could be a sign that a CRO audit is needed to identify and resolve issues.

User feedback and complaints:

If you receive negative user feedback regarding difficulties with using the site or other issues, this is a clear signal that the user interface and experience need to be reviewed and optimized.

Seasonal campaigns and promotions:

Before important marketing campaigns, such as seasonal sales, our CRO/UX audit will ensure that the website is functioning flawlessly and is prepared for increased visitor traffic.

Regular maintenance:

Even if the website is performing well, regular maintenance and analysis help ensure that your site meets the ever-changing market demands and user needs.

How do we work?

Our conversion optimization and UX/UI audit process includes a comprehensive analysis aimed at improving your website's performance:

Audience analysis:

We thoroughly examine your website visitors and their behavior to understand what drives or hinders conversions.

Expert analysis:

Our experts conduct a heuristic evaluation of the site based on best practices and trends.

User behavior analysis:

We closely observe how users interact with your website to identify potential friction points that reduce efficiency.

Data analysis and hypotheses:

Based on the collected data, we develop hypotheses and recommendations for improving the site and increasing conversions.

Sales funnel analysis:

We explore the user journey from the first contact to purchase, looking for places where users may get lost or drop off.

Recommendations:

We provide specific, easy-to-implement recommendations for improving your website's performance.

Success stories:

PayU

PayU increased its conversion rate by 5.8% simply by removing the mandatory email field from the order form.

Hubspot

Hubspot increased its registration conversion rate by 6% by reviewing their website design elements and optimizing their value propositions.

Perfect Plants

Perfect Plants achieved a 19.26% increase in call-to-action button clicks by adjusting the position of the image carousel and moving the buttons to a more visible location.

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Statistics clearly show how a lack of audit or strategy and the right decisions can impact a website’s performance, profitability, and user experience.
  • 88%
    That's how many users do not return after a bad experience
    According to a "Sweor" study on user experience, nearly 9 out of 10 users leave websites with poor UX and do not return.
  • 70%
    Abandoned shopping carts
    According to a study by the "Baymard Institute," on average, 70% of shopping carts are abandoned before completing the purchase.
  • 30%
    Increase in conversions after mobile optimization
    Google research shows that websites optimized for mobile devices can increase conversions by up to 30%.
  • 50%
    Conversion growth within three months after a CRO audit
    According to a study by "Invesp," half of the companies see a significant improvement in conversion rates within three months of optimization.

If you notice that you are facing issues with a high website bounce rate, high cart abandonment rate, or low conversion rates, our services will help you overcome these challenges.

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